Empower the Enterprise
Everyone has a digital footprint. At Qnary, we champion the idea that an executive's or employee's footprint can significantly impact the success of their company.
Research studies focusing on a diverse range of industries have shown that companies who galvanize executives and employees to endorse and dimensionalize the corporate story further amplify the success of their sales, talent recruitment, and brand engagement efforts.
We call this leveraging of the collective enterprise voice "Workforce Advocacy": an organization-wide conversation that empowers individuals to share their unique knowledge and insight to a larger audience. This proven method can help the members of your team drive sales and assist in shifting the corporate dialogueYDN Women Chunky Low Heel Fabric Plaid Sandals Ankle Strap Open Toe shoes with BowknotNurse Mates - Womens - Casey.Women’s Slingback Pump shoes Dress Sandals Slip On Lace Mesh Pointed Toe High Mid Kitten Low Flat Heel For Ladies Wedding Party Evening Big SizeMary Jane Tattoo Print Platform Pumps - 8 When ideas are shared, new ones arise, sparking innovation. Cross-pollination of messaging from company leaders also spurs a greater sense of credit for quality work and gives direction on where the company is headed down the organizational ladder.
Workforce Advocacy Matters
Workforce advocacy has a multitude of positive effects on a business.ECCO shoes Women's Soft 1 Three Strap Fashion SneakersCarvela Women's Liana Np Espadrilles Rieker Women Ankle Boots red, (Wine) 99661-35High Heel Sandals for WomenSummer New Look Ladies Sandals Thick with High Lacquer Sequins Trend Red Black Thick High Heel Sandals,Red,41It drives sales and also has ancillary benefits in terms of employee recruitment and retention, assisting in shifting the corporate dialogue, increasing employee and brand engagement.
31% of high growth firms now have a formal employee advocacy program in place.
64% of advocates in a formal program credited employee advocacy with attracting and developing sales
Messages shared by employees went 561% further than the same messages shared on a brand channel Imagine Vince Camuto Womens Paill Heeled Sandal.
90% of those surveyed stated that they look other executives up to review their backgrounds
52% of employees are inspired by their CEOs social media participation Low Heel High Boots, Flat Low Round Head Knight Boots Waterproof Platform Knee Boots Non-Slip Comfortable Casual Ladies Snow shoesFila Womens Luminance Leather Padded Insole Fashion Sneakers.
10x the reach an enterprise's employees have on social media compared to corporate accounts.