Empower the Enterprise
Everyone has a digital footprint. At Qnary, we champion the idea that an executive's or employee's footprint can significantly impact the success of their company.
Research studies focusing on a diverse range of industries have shown that companies who galvanize executives and employees to endorse and dimensionalize the corporate story further amplify the success of their sales, talent recruitment, and brand engagement efforts.
We call this leveraging of the collective enterprise voice "Workforce Advocacy": an organization-wide conversation that empowers individuals to share their unique knowledge and insight to a larger audience. This proven method can help the members of your team drive sales and assist in shifting the corporate dialogueMFairy Woman's Low Heel Mid-Calf Snow Boots Warm Winter Ankle BootsNaturalizer Womens Veronica Penny Loafer.Jessica Simpson Womens Tarek Closed Toe Mid-Calf Fashion BootsWomen's Easy Street, Adorable Sling-Back Pumps When ideas are shared, new ones arise, sparking innovation. Cross-pollination of messaging from company leaders also spurs a greater sense of credit for quality work and gives direction on where the company is headed down the organizational ladder.
Workforce Advocacy Matters
Workforce advocacy has a multitude of positive effects on a business.Pit4tk Summer Fashion PU Leather Women High Heels Sandals Flip Flops Ankle Strap Casual shoes WomanHooH Mens Sneakers Non-Slip Fly-Knit Breathable Lightweight Lace-up Sport Slip on Lightgrey 10 D(M) US GreatGiftList Women's PU Clear High Heels Open Toe Sandal Slip On Mule Dress shoes with Leopard PaintingAnkle Boots Short Plush Inside Patent Leather Black Platform Heels shoes Square Thick Heel Women BootsIt drives sales and also has ancillary benefits in terms of employee recruitment and retention, assisting in shifting the corporate dialogue, increasing employee and brand engagement.
31% of high growth firms now have a formal employee advocacy program in place.
64% of advocates in a formal program credited employee advocacy with attracting and developing sales
Messages shared by employees went 561% further than the same messages shared on a brand channel Women Pointed Toe shoes Flats Jeans Slippers Female Slides Designer Slippers,Sky bluee,37.
90% of those surveyed stated that they look other executives up to review their backgrounds
52% of employees are inspired by their CEOs social media participation Blossom Vero 61 Women's Strappy Rhinestone Accented HeelRoxy Women's Minnow Slip on shoes Sneaker.
10x the reach an enterprise's employees have on social media compared to corporate accounts.