Empower the Enterprise
Everyone has a digital footprint. At Qnary, we champion the idea that an executive's or employee's footprint can significantly impact the success of their company.
Research studies focusing on a diverse range of industries have shown that companies who galvanize executives and employees to endorse and dimensionalize the corporate story further amplify the success of their sales, talent recruitment, and brand engagement efforts.
We call this leveraging of the collective enterprise voice "Workforce Advocacy": an organization-wide conversation that empowers individuals to share their unique knowledge and insight to a larger audience. This proven method can help the members of your team drive sales and assist in shifting the corporate dialogueAdidas ORIGINALS Women's Tubular Viral Fashion SneakersPUMA Disc Blaze Coastal 01 Mens Size 11.5 White Mazarine bluee.Dr.Brinkmann Men's Deep Bed of Pantoleten Material SlippersZ.L.F shoes Men's Business Oxford Casual Simple British Style Formal shoes Leather shoes When ideas are shared, new ones arise, sparking innovation. Cross-pollination of messaging from company leaders also spurs a greater sense of credit for quality work and gives direction on where the company is headed down the organizational ladder.
Workforce Advocacy Matters
Workforce advocacy has a multitude of positive effects on a business.WeenFashion Women's Low-Heels Solid Buckle Open-Toe Sandals,AMGLX009694HAPPYSHOP TM Men's Leather 2 Inch Height Increasing 6CM Elevator shoes Ankle Board shoes Black Z.L.F Retro Men's Brogue shoes Classic Hollow Carving Splice PU Leather Wingtip Lace Up Breathable Lined OxfordsRainbow Sandal Mariner - Rubber Orthopedic with Arch Tapered Nylon StrapIt drives sales and also has ancillary benefits in terms of employee recruitment and retention, assisting in shifting the corporate dialogue, increasing employee and brand engagement.
31% of high growth firms now have a formal employee advocacy program in place.
64% of advocates in a formal program credited employee advocacy with attracting and developing sales
Messages shared by employees went 561% further than the same messages shared on a brand channel Clarks Womens Bellevue Hazen Olive.
90% of those surveyed stated that they look other executives up to review their backgrounds
52% of employees are inspired by their CEOs social media participation Mens Hiking shoes Breathable Trekking Waterproof High Top Tactical BootsFORTUN Men's Outdoor Military Boots Lightweight Tactical Boots with Hiking Boots.
10x the reach an enterprise's employees have on social media compared to corporate accounts.